LV= to host more 'wake up to IP' adviser events

clock • 1 min read

LV= will host another series of its ‘Wake up to IP' events, helping advisers increase their confidence in selling income protection.

Last year, more than 2,000 advisers took part in the ‘Wake up to IP' events. In response to demand from advisers, this year nine seminars will take place throughout May.

The CPD accredited sessions are designed to help advisers sharpen their skills and make income protection a core part of the conversation when speaking to clients about protection.

LV= will tackle common challenges advisers face, offering them new ideas and practical tools they can use with clients.

The free sessions will cover income protection and state benefits, showcase tools that can help demonstrate the value of protecting income to clients, and show advisers how to bring down the cost when recommended alongside life insurance and critical illness cover.

Myles Rix, managing director of Protection, at LV=, said: "At LV=, we believe everyone should have access to quality financial support if they're ill and unable to work.

"Our ‘Wake up to IP' events demonstrate our commitment to working with advisers and supporting them to protect their clients against all eventualities.

"The sessions can help advisers explain the importance of protecting income and the value of this product to clients, as well as showing advisers how to tailor income protection to suit different needs."

More on Income Protection

Advisers expected to discuss accident cover: National Friendly

Advisers expected to discuss accident cover: National Friendly

Bruised Britain report

Cameron Roberts
clock 20 October 2025 • 2 min read
Profile of an IP customer: 2024 market trends

Profile of an IP customer: 2024 market trends

Strength to strength

Vicky Churcher and Warren O’Connell
clock 30 September 2025 • 3 min read
Long-term health conditions impacting ability to work: Aviva

Long-term health conditions impacting ability to work: Aviva

Supporting IPAW

Cameron Roberts
clock 26 September 2025 • 1 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read