Paul Avis: Group risk's Cinderella service

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Paul Avis, marketing director of Canada Life Group
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Paul Avis, marketing director of Canada Life Group

Does the importance of early intervention and effective rehabilitation during absence outweigh the financial benefits of group income protection?

There is a growing school of thought that early intervention and the support services insurers provide are becoming more important than ever to corporate customers. Group income protection (GIP) offers benefits to both the policyholder's organisation and its employees. It provides a level of salary continuation when an employee is absent because of ill health or disablement. The added benefit most aligned to an organisation's financial protection is access to early intervention and rehabilitation...

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