yulife... unlocking the group risk market with gamification?

Making life insurance 'cool'

clock • 9 min read

Katie Crook-Davies meets co-founder and CEO of yulife, Sammy Rubin, to find out about his 'yuniverse'

yulife launched in November 2018, calling itself ‘the world's first ever lifestyle insurance business'. Offering group life insurance products and an app which uses gamification to encourage employee health and wellbeing. COVER recently sat down with Sammy Rubin, co-founder and CEO of yulife, to hear his plans for its £10m investment, understand more about its move into the advised space and, of course, learn about the ‘yuniverse'. The vision Rubin's vision is to "make life insurance cool" and he sees lack of value appreciation as the challenge. "I think there's a real opportunity ...

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