Vitality has been announced as the new 'Official Wellness Partner' of the Welsh Rugby Union as part of a health partnership for the next two years.
The agreement links Wales - who beat South Africa at the Millennium Stadium for only the second time in their history on Saturday - and Vitality.
The partnership is aimed at raising the profile of health and life insurance.
Rugby fans will see Vitality branding on LED perimeter boards, and from the opening match of the 2015 RBS 6 Nations, Vitality branded clothing will be worn by Wales' matchday medical staff, including Prav Mathema, Mark Davies and Dr Geoff Williams.
As part of the agreement, new and existing Vitality members will also have the chance to win tickets, signed merchandise and the opportunity to meet players from both the men's and women's international rugby teams.
Neville Koopowitz, CEO of Vitality said: "We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sport organisations, teams and athletes to help us spread the Vitality message."
Vitality already partners with Arsenal FC, Liverpool FC, and Manchester City FC, as well as cricket Test Match Grounds across the UK. The brand is the title sponsor of the Vitality Run Series and the ITU's Vitality World Triathlon London.
Vitality's latest partnership follows its rebrand away from PruHealth and PruProtect.
The insurer also revealed the launch of new protection policies and the addition of an updated reward system and GP Select to its private medical scheme.
Roger Lewis, chief executive of the Welsh Rugby Union said: "Vitality's health and life insurance is a perfect fit for the WRU; their unique products encourage and advise members on the right steps to take for a healthier lifestyle; which is an aim the WRU shares.
"Health insurance is an important part of the game, and we are proud to have found such a major organisation offering a bespoke product to suit our national sport with so many shared values, and it is with great pleasure that we launch this new partnership following the weekend of such a great win against the Springboks."
