PruHealth and PruProtect have announced an exclusive deal to become sole sponsors of this year's Tour de France coverage on Eurosport.
From 5th of July onwards Eurosport, will have ten broadcasts in full, including the opening weekend in Yorkshire, the third stage in London, the fourth in Lille, the fifth in Arenberg featuring the dangerous cobblestone section, the tenth in the Vosges, "La Planche des Belles Filles", the 14th in the Alps in Risoul, the 17th and 18th in the Pyrenees, Plat d'Adet and Hautacam, and the final stage to Paris.
The Tour de France partnership is the latest addition to PruHealth and PruProtect's sponsorship portfolio.
Recently the insurers signed sponsorship deals with Manchester City, Liverpool and Arsenal.
Neville Koopowitz, CEO of PruHealth said: "We are delighted to sponsor the coverage of this year's Tour de France. This is an amazing opportunity for Vitality to build further association with elite athletes on an international stage.
"We support sport teams and individuals that exemplify health and wellbeing and through this we've helped encourage more people to join us and when they do, inspire them to commit to getting healthy through our programme Vitality."
