Royal London has confirmed it plans a single master brand for its UK life, pensions and investment businesses.
The Group will move its main UK insurance businesses under the new brand over the next two years but will unveil the concept this year. It has confirmed it will retain the adviser led sales model.
The move will see the phasing out of Scottish Life, Bright Grey and Scottish Provident.
Royal London's financial education service Moneyvista will also operate under the Royal London name, while the Ascentric wrap platform will retain its name as it offers an independent wrap solution for advisers.
In the Republic of Ireland Royal London will continue to operate under the Caledonian Life brand.
Commenting on the move Phil Loney, group chief executive, said; "By moving to a single brand we can emphasise the scale and reach of Royal London across the investment, pension and protection markets, and seek to make the benefits of our mutual approach tangible for all of our customers.
"This does not mean a change in our focus; we remain fully committed to supporting advisers.
"Our approach of using the new Royal London brand for our existing business model means advisers and customers will not experience any major changes in our product range, service capability or in key contact points."
To support the Royal London brand it will be launching a programme of promotional activity aimed at advisers and customers, with details announced "soon".
