Cirencester Friendly has launched an online chat tool to facilitate instant communication between their underwriters and financial advisers looking to transact business with the Society.
The new chat facility will give financial advisers a quick answer to any medical queries they might want to discuss with an underwriter before submitting an application.
The income protection specialist says this will allow financial advisers to find out whether it is worth submitting an application, generating an instant indicative decision and reducing the likelihood of the receipt of unsuitable applications.
Each ‘conversation' between the financial adviser and underwriter will be recorded and emailed to both parties at the end of the conversation creating a physical record.
John Bridge, director of sales and marketing at Cirencester Friendly said: "Speed of application is essential to financial advisers, especially when they need to give their clients the answers.
"This new tool will also allow financial advisers to ‘prepare' their clients for the likely decision, therefore increasing the chance of the client accepting the terms offered."