Claire Ginnelly has joined Premier Choice Group (PCG), as head of private medical insurance (PMI) business development.
Ms Ginnelly will work to support and develop members of the sales team at the health insurance broker and to enhance relationships with insurers.
She brings over 22 years' experience in the PMI industry to the role, including as Groupama head of distribution from January 2007 to April 2012.
Up until December 2012 Ms Ginnelly was head of distribution at SimplyHealth, managing the ex-Groupama healthcare key account management team following the acquisition of Groupama by SimplyHealth.
Mike Izzard, managing director of Premier Choice Group said: "This is a significant appointment in the industry and I am delighted that it is Premier Choice Group that has succeeded in bringing Claire on board."
Ms Ginnelly added: "I am delighted to be joining Premier Choice Healthcare and working closely with a team I have known and respected for many years.
"These are challenging times for the PMI industry. Both sides face continued consolidation whilst the market remains extremely competitive. Intermediaries need to demonstrate real value to their client as well as to their insurer partners."
She concluded: "I look forward to working with the team in meeting these challenges whilst continuing to develop a sustainable business."