April UK adds lifestyle benefits to plans

Discounts are available at more than 20,000 locations - including high street names such as Tesco, Asda, Apple Store, Sony, Thomas Cook, Marks & Spencer and Boots, as well as restaurants and cinemas.

Isaac Lam, marketing manager at April UK said: "Back in 2011 we looked at ways to add value to our existing propositions and provide our customers with additional lifestyle benefits. So we teamed up with Best Doctors and since April 2011 we have given our customers access to their expert medical opinion service completely free of charge."

"We have received good feedback from both brokers and customers regarding this additional benefit. This year we have decided to extend our complimentary benefits further by including Logbuy on our plans."

April UK will make Logbuy available on all their core plans, including private medical insurance, accident & sickness plan, medical cash plan and personal accident plan from 20th February 2013.

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• PMI
• Cashplans
• marketing