Young adults turning to social media for health information

Half of adults have self-diagnosed in the last year

Jaskeet Briah
clock • 3 min read

Nearly one third (30%) of young adults have turned to social media platforms such as TikTok and Instagram in the past year to access health information online, AXA Health has found.

The provider has launched a new report, From search to solution: The prognosis for self-diagnosis in the UK, which surveyed 4,000 UK respondents on how and why people are self-diagnosing. AXA said the increasing use of social media to access health information raises concerns around the accuracy of the information they encounter due to the amount of user-generated content on these platforms. Patients are increasingly using health information online as a first step in their healthcare journey – a trend that is likely to continue in the years to come, the provider added. Over three q...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Income protection held by 14% of UK adults: Iress

Income protection held by 14% of UK adults: Iress

19% were 'adequately' protected

Jaskeet Briah
clock 04 March 2026 • 2 min read
One in five homeowners review protection when remortgaging

One in five homeowners review protection when remortgaging

Remortgaging activity set to rise amid interest rate cuts

Jaskeet Briah
clock 02 March 2026 • 2 min read
NatWest launches protection product suite

NatWest launches protection product suite

Products underwritten by Aviva

Jaskeet Briah
clock 25 February 2026 • 1 min read