Openwork adds to adviser marketing support

clock

Openwork is to bolster marketing support it provides for network members with a range of new services.

As part of the move, it is launching a protection mailer campaign advising clients of the potential price changes taking place on 21 December 2012 as a result of the Gender Directive.

Advisers can order their campaigns - which include an approved leaflet and client letter - through Openwork.

Openwork is also launching new marketing newsletters through Smart Hub, its online marketing support system.

The literature, which is available now, will help to support advisers when discussing particular areas of advice with new and existing clients.

Advisers will be able to download or print the literature - which will cover mortgages, protection and general insurance and pensions and investments - with Openwork making future editions available on a quarterly basis.

In addition to the newsletters, Openwork has also developed new protection, RDR and asset table leaflets to help advisers explain regulatory changes and other developments.

As with most of the literature available through Smart Hub, the leaflets can be personalised by advisers using their own branding and distributed to targeted sections of their client base.

Commenting, Philip Martin, Proposition & Marketing Director at Openwork, says: "Helping advisers keep their clients up to speed with new developments is a key part of our support programme.

"The launch of these new resources will provide advisers with a range of marketing materials to help them straightforwardly and effectively service and educate their clients across a host of areas."

More on Adviser / Broking

45% of advisers under 30 worried about AI use in claims

45% of advisers under 30 worried about AI use in claims

More concerned about AI in claims than underwriting

Jaskeet Briah
clock 27 March 2026 • 2 min read
COVER Customer Care Conference 2026: Registration open

COVER Customer Care Conference 2026: Registration open

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 26 March 2026 • 1 min read
Loaded premiums: The individual fair value question remains

Loaded premiums: The individual fair value question remains

Response to a COVER interview

Tony Müdd
clock 23 March 2026 • 3 min read

Highlights

COVER Survey: Advisers damning of protection insurer service levels

COVER Survey: Advisers damning of protection insurer service levels

"It takes longer than ever to get underwriting terms"

John Brazier
clock 12 October 2023 • 5 min read
Online reviews trump price for young people selecting life and health cover

Online reviews trump price for young people selecting life and health cover

According to latest ReMark report

John Brazier
clock 11 October 2023 • 2 min read
ABI members with staff neurodiversity policy nearly doubles

ABI members with staff neurodiversity policy nearly doubles

Women within executive teams have grown to 32%

Jaskeet Briah
clock 10 October 2023 • 3 min read