Pruprotect has unveiled a new website to coincide with the launch of its Essentials plan.
The site's re-design is based on adviser research and user feedback, making it more user friendly with an increased range of key information.
Features include an adviser zone, medical conditions tool, severity demo and claims section.
The adviser zone hosts product information, frequently used literature, and a BMI (body mass index) calculator, which also provides intermediaries with underwriting guidance.
Further underwriting support will also be found on the medical conditions tool, where advisers can find out what information will be required for certain illnesses and the likely underwriting outcomes.
The severity demo will explain the process of severity based payouts, while the claims section clarifies the providers approach to claims being made.
Kelly Thomas, head of marketing at PruProtect, said: "Our objective has been to simplify our website and really make it more user friendly for new and existing advisers. The new platform will ensure we are able to update the site more regularly."
Visit pruprotect.co.uk for more information.
