LV= has enhanced its critical illness (CI) premium rates and, in some cases, reduced them by up to 3...
LV= has enhanced its critical illness (CI) premium rates and, in some cases, reduced them by up to 30%. Some 96% of the premiums have been lowered across both guaranteed and reviewable combined life and CI contracts. The move came after the provider enhanced its term assurance premiums. The idea behind it is to demonstrate its commitment to providing advisers and clients with the benefits of competitive pricing and the best possible customer service. These enhancements were being implemented as part of a bigger overall strategy at the firm, which has also placed greater emphasis on the extra benefits it offers to its advisers and clients such as its Extra Care service. The changes came into effect in the middle of last month.
