Meet the firm turning professional athletes into protection advisers

"You're only ever as good as your last game, but your next game could be your last"

Hemma Visavadia
clock • 5 min read

Hemma Visavadia speaks to Gameplan Financial about its strategy of hiring former or current athletes to train them as protection advisers, and their experiences transitioning out of sports and into the financial advice sphere.

Anyone can be a protection adviser. For a few, this is an industry they have always wanted to work in; for most others, they found their way into protection through their own personal adversity and drive to make a difference for others. One of the best ways to know which protection product is right for an individual is to speak to an adviser. Advisers can often relate to customers through their own personal journey and need for protection products or through relatable stories. One of the more uncommon backgrounds to recruit potential new protection advisers is former professional athl...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

PDG launches Protection Insights Report 2026

PDG launches Protection Insights Report 2026

Underwriting, annual statements, market views

Cameron Roberts
clock 25 February 2026 • 2 min read
COVER Women in Protection and Health Awards 2026: Finalists announced

COVER Women in Protection and Health Awards 2026: Finalists announced

Recognising female excellence in protection and health

COVER
clock 25 February 2026 • 5 min read
Thameside Associates expands Stonebridge partnership

Thameside Associates expands Stonebridge partnership

Continues for 10 years

Cameron Roberts
clock 20 February 2026 • 1 min read