Industry reaction: Guardian CIC and terminal illness

Adam Saville
clock • 4 min read

"The tides have changed for protection"

Yesterday we announced Guardian's simplified definitions and the removal of exclusions for critical illness cover and terminal illness (for life cover). In reaction, Roger Edwards, marketing director at Protection Review, said: "We're delighted to welcome this fresh approach from a new entrant. For a long time, Protection Review has been urging the industry to consider ways to create more trust with consumers - to be simpler, more human, and braver. "Over the years we've seen providers tinkering with definitions, reducing the scope of what they cover or adding more options. Guardian, ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Gender gap in mental health support highlights protection: LV=

Gender gap in mental health support highlights protection: LV=

Demand for mental health support rises 61%

Cameron Roberts
clock 01 December 2025 • 1 min read
Partner Insight Video: Why everyday incidents are costing more than ever

Partner Insight Video: Why everyday incidents are costing more than ever

Research reveals the financial impact of common accidents and illnesses

Sponsored by MetLife
clock 24 November 2025 • 1 min read
L&G adds two hires to leadership

L&G adds two hires to leadership

Joining at the end of January 2026

Jaskeet Briah
clock 19 November 2025 • 2 min read