Industry reaction: Guardian CIC and terminal illness

Adam Saville
clock • 4 min read

"The tides have changed for protection"

Yesterday we announced Guardian's simplified definitions and the removal of exclusions for critical illness cover and terminal illness (for life cover). In reaction, Roger Edwards, marketing director at Protection Review, said: "We're delighted to welcome this fresh approach from a new entrant. For a long time, Protection Review has been urging the industry to consider ways to create more trust with consumers - to be simpler, more human, and braver. "Over the years we've seen providers tinkering with definitions, reducing the scope of what they cover or adding more options. Guardian, ...

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