Industry reaction: Guardian CIC and terminal illness

Adam Saville
clock • 4 min read

"The tides have changed for protection"

Yesterday we announced Guardian's simplified definitions and the removal of exclusions for critical illness cover and terminal illness (for life cover). In reaction, Roger Edwards, marketing director at Protection Review, said: "We're delighted to welcome this fresh approach from a new entrant. For a long time, Protection Review has been urging the industry to consider ways to create more trust with consumers - to be simpler, more human, and braver. "Over the years we've seen providers tinkering with definitions, reducing the scope of what they cover or adding more options. Guardian, ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

The COVER Review: Swiss Re Group Watch 2025, IPT and mental health

The COVER Review: Swiss Re Group Watch 2025, IPT and mental health

Week commencing 21 April 2025

COVER
clock 25 April 2025 • 1 min read
Bupa to open 70 UK mental health centres

Bupa to open 70 UK mental health centres

Face-to-face talking therapies

Jaskeet Briah
clock 24 April 2025 • 2 min read
Growth in group risk policies slows in 2024: Swiss Re

Growth in group risk policies slows in 2024: Swiss Re

Group Watch report

Jaskeet Briah
clock 23 April 2025 • 3 min read