Advisers have identified medical conditions such as diabetes and high blood pressure and key lifestyle changes as the areas where they would like to see personalised protection products, Ipipeline has found.
When asked if they would like to see ‘Personalised products for common conditions such as diabetes, cholesterol, blood pressure etc', 90% of advisers surveyed said ‘yes'. Meanwhile, 67% would like to see ‘Personalised products for different customer segments e.g. self-employed, renters, new parents'. The most important type of product that advisers would like to see is something that offers ‘Flexibility throughout the policy to meet customers' evolving needs' (89%) while products tailored for new parents came second (86%). Other areas for possible development centred around work an...
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