Pacific Life Re: How would consumers prefer to buy life insurance?

Making protection more easily accessible should mean making propositions available to buy through a larger number of channels and methods.  We asked consumers how they would prefer to buy life insurance to gauge where / how we should be targeting them.  Our research found that 45% of consumers would prefer to buy life insurance online, compared to only 14% who would prefer a paper application. In 2012, 46% of consumers preferred to buy life insurance face to face with an advisor, compared to 29% in 2016.  Interestingly, the number of consumers who would prefer to buy life insura...