Pacific Life Re has conducted on-going research into consumer attitudes towards purchasing life insurance. Here is a snapshot, in the second of a series of articles for COVER, of what the research uncovered.
Making protection more easily accessible should mean making propositions available to buy through a larger number of channels and methods. We asked consumers how they would prefer to buy life insurance to gauge where / how we should be targeting them. Our research found that 45% of consumers would prefer to buy life insurance online, compared to only 14% who would prefer a paper application. In 2012, 46% of consumers preferred to buy life insurance face to face with an advisor, compared to 29% in 2016. Interestingly, the number of consumers who would prefer to buy life insura...
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