Big Interview: CII's Sian Fisher

Fiona Murphy: How did the HeForShe collaboration come about? Sian Fisher: As part of the Insuring Women's Futures programme, we wanted to find a fun and impactful way to make it clear that this was about everyone, and that it wasn't a women's problem or only for women. We could have randomly tried to create something, but we were introduced to Laura (Haynes, board director of the UN Committee UK), who was talking about HeForShe. We thought that was such a great flagship for this kind of message. It was already going and it had some sort of structure to it. We thought it would be...