Gryphon Group Holdings' protection products will only be sold by advisers, who can combine them within a single journey
To coincide with its announcement of simplified definitions and removal of exclusions for critical illness and terminal illness, Guardian has also launched a sales platform for advisers.
Sold solely through advisers, Guardian's protection products will be distributed via Protection Builder, based on individual covers which can be combined within one policy, with multi-life and multi-cover discounts.
Working on a menu-basis, Protection Builder includes the following features:
• A single question set - automatic underwriting of clients for the maximum amount of protection that the company is prepared to offer across all types of core cover.
• Dual cover - different covers with different sums assured for different lives can be covered in individual policies within a single application. Each type of cover or life is considered as separate, so a person can make a claim against one aspect without compromising the value of the rest of the cover.
• Multi-cover discount - Guardian will apply a multi-cover discount for joint applicants (dual lives) or other multi-cover policies to make sure the overall cost remains competitive.
• Smart form - Guardian's smart form responds to an applicant's answers by always asking the next logical question about any existing medical conditions.
• Optional extras - fracture cover and children's CI are additional options, so customers only pay for the cover they need.
• Payout planner - the ability to nominate beneficiaries is built into the online journey so that Guardian can pay the right person without waiting for probate to be granted.
Simon Davis, Guardian CEO, said: "Protection Builder has been designed to increase advisers' ability to recommend the right cover combinations through a single online journey. For example, for joint applicants Guardian offers a dual life process. Within this, each person has their own individual cover. This means two potential payouts, so in the event of a claim, the survivor will still have their cover in force."
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