For online comparison service
Maximum sum assured for over 80s now £2m
British Friendly has partnered with web-based solution Product Governor, incorporating its processes into the provider's protection services.
Provides access to 24/7 GP and mental health helplines
“You're seen, you're heard and we're here to help you”
From 55 to 64 on most policies
Advice firms seem ‘increasingly cautious’ after period of change