Vitality launches new Apple Watch-based life proposition [Updated]

The ActiveLife Insurance proposition includes life, serious illness and income protection cover (living expenses cover), and offers monthly premiums based on the level of physical activity recorded by policyholder's Apple Watch. Premiums are initially calculated based on applicant age, health and medical history, and lifestyle habits such as smoking that impact on the likelihood of a policyholder making a claim. Further premiums, termed Active Premiums by Vitality, are then calculated on a month-by-month basis from data collected by the smartwatch against the policyholders personalise...