Vitality launches new Apple Watch-based life proposition [Updated]

Premiums based on smartwatch data

John Brazier
clock • 3 min read

Vitality has launched a new D2C life insurance proposition where premiums are based on activity tracked by Apple Watch data.

The ActiveLife Insurance proposition includes life, serious illness and income protection cover (living expenses cover), and offers monthly premiums based on the level of physical activity recorded by policyholder's Apple Watch. Premiums are initially calculated based on applicant age, health and medical history, and lifestyle habits such as smoking that impact on the likelihood of a policyholder making a claim. Further premiums, termed Active Premiums by Vitality, are then calculated on a month-by-month basis from data collected by the smartwatch against the policyholders personalise...

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