Social Media

Putting the tech into protection

Seven in 10 of 379 advisers surveyed use social media for business purposes

Regulator 'shirking responsibility'

De-bunking the 'digitisation myth', Mark Gee explains why technology is offering not just some but all financial advisers the opportunity to leapfrog their competitors

The Seven Families campaign is preparing for its #ForAllTheCarers action day with support from firms in the protection industry.

Over three-quarters (77%) of financial advisers have used LinkedIn in a professional capacity, according to a survey carried out by Ellipse.

Advisers need to tell ‘positive protection stories' to encourage take-up of protection, Roger Edwards, of Roger Edwards Marketing Ltd, told the Financial Services Expo in Manchester.

Less than half (46%) of advisers use social media, leading the Association of Professional Financial Advisers (APFA) to call for greater clarity on social media rules from the Financial Conduct Authority.

Protection advisers must engage with social media and here's how they can do it effectively, says Lifesearch's Ricky Butler.

Only one in four advisory firms operates a social media policy for staff despite its increasing use and growing scrutiny from the regulator, research suggests.