Social media 'more popular than traditional marketing' for advisers

Twice as many advisers are using social media as their main marketing tool compared with other more 'traditional' routes, according to Intelliflo's 2018 Social Media Survey of its Intelligent Office (iO) users The back-office provider found seven in ten (70%) of the 379 advisers surveyed use social media for business purposes - up 12 percentage points since 2014. Asked about other marketing tools they used, one-third (36%) said they used events where clients and prospective clients were invited, a further third (31%) said they used sponsorship and 30% used email. Social media Mo...