Social Media

Over three-quarters (77%) of financial advisers have used LinkedIn in a professional capacity, according to a survey carried out by Ellipse.

Advisers need to tell ‘positive protection stories' to encourage take-up of protection, Roger Edwards, of Roger Edwards Marketing Ltd, told the Financial Services Expo in Manchester.

Less than half (46%) of advisers use social media, leading the Association of Professional Financial Advisers (APFA) to call for greater clarity on social media rules from the Financial Conduct Authority.

Protection advisers must engage with social media and here's how they can do it effectively, says Lifesearch's Ricky Butler.

Only one in four advisory firms operates a social media policy for staff despite its increasing use and growing scrutiny from the regulator, research suggests.

Advisers and insurers believe improved trust would be the most likely factor to increase protection sales while technology is at the bottom of the agenda, a poll has found.

Capita Regulatory Services has partnered with LeanApps, a standard software provider for the insurance and pensions markets.

Panacea Adviser is to hold a webcast to support and educate advisers on using social media.

Panacea Adviser, an online community and resource for financial advisers, has launched a new Social Media Guide aimed at helping advisers understand the benefits of social media and how to use it effectively.

Paradigm Protect, the newly launched protection proposition for advisory firms, has announced it is to use social media for a debate on the protection marketplace.