mortgages

Improvements made

Individual and group protection impacted

4.1m in the UK

Tackling misrepresentation

Who buys IP: Occupation

Percentage payable increases to 50%

“Strong” awareness of future financial plans

Over-55s struggling with cost-of-living crisis

2.4m households could afford to close life insurance gap

Prioritising customer service, retraining advisers on protection products and engaging a younger demographic can help firms navigate a challenging climate with success