Eighteen months imprisonment suspended for two years
‘Devastating situation,’ says expert
Cost of cover perceived to be too high
‘Change can be extremely positive’
MortgageSafe has three levels of cover
'Now is the time to really prioritise income first'
‘More than 70% of cases accepted with no further evidence required’
'You need to look at what you've learnt and evolve the message for follow-on campaigns. Unless you do this, interest wanes'