Debbie Kennedy

Yorkshire Building Society research

90% have not discussed what happens if they couldn’t work

Research with HomeOwners Alliance

Protection advice for members

Protect your everyday – The Building Blocks of Life

"Let's get back to a market where we have outliers and that is seen as a good thing"

Underwriting, IHT, AI and limited innovation

Support for next phase of growth

Around 55% had protection cover

Week commencing 26 May 2025