Single-tie life arrangements damage consumer trust: LifeSearch

The survey, which quizzed 2,000 UK adults, showed that 42% of consumers would be less trusting of their bank, building society or retailer if they discovered it only offered life insurance products from one insurer. Of those asked, 14% said that a single-tie life arrangement wouldn't make them trust their provider less, 44% did not know or had a neutral view. This lack of trust means that consumers are 3.5 times more likely to be alienated rather than be encouraged to buy, according to LifeSearch. The survey said that 42% of consumers would be 'less likely' to buy, 16% said they wo...