Ash Borland, business coach, Ash Borland Consulting, discusses how delaying the protection conversation leads to poor customer outcomes and how advisers can be up front about client protection needs.
One of the most dangerous phrases in mortgage advice is: "we'll sort the protection later." It sounds reasonable. It sounds organised. It sounds like a strategic decision to focus on the mortgage first and come back to insurance once everything else is done. But in my experience working with mortgage brokers, that phrase is rarely strategic. It is emotional. More often than not, it is the adviser talking themselves into delaying a conversation they do not really want to have. A large part of my work is helping mortgage brokers grow their businesses. Most of the advisers I speak to ...
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