How to ensure 'added value services' truly add value

'Keep adding value, but keep it simple'

clock • 4 min read

Laura Tranter quizzes advisers about how extra services are providing tangible qualities to policies

At a recent round table discussion on the future of added value services, several important questions were raised: Why do we offer value add services to our customers? Are the take up, usage and results tangible? What challenges face insurers and advisers in relation to added value services? What do customers really want from them? And is 'added value' the best and most appropriate description we can come up with? A recurring theme throughout the debate, especially from adviser firms, was around the need to add value but also to keep it simple. Health benefits "I would love to s...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two thirds of bereaved adults stressed about funeral costs

Two thirds of bereaved adults stressed about funeral costs

MetLife research findings

Jaskeet Briah
clock 29 August 2025 • 2 min read
Policyholders move house without reviewing protection: Vitality

Policyholders move house without reviewing protection: Vitality

63% looked at their cover but made no changes

Jaskeet Briah
clock 29 August 2025 • 2 min read
The COVER Review: Consumer partnerships, claims statistics and tax

The COVER Review: Consumer partnerships, claims statistics and tax

Week commencing 18 August 2025

COVER
clock 22 August 2025 • 1 min read