How to ensure 'added value services' truly add value

'Keep adding value, but keep it simple'

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How to ensure 'added value services' truly add value

Laura Tranter quizzes advisers about how extra services are providing tangible qualities to policies

At a recent round table discussion on the future of added value services, several important questions were raised: Why do we offer value add services to our customers? Are the take up, usage and results tangible? What challenges face insurers and advisers in relation to added value services? What do customers really want from them? And is 'added value' the best and most appropriate description we can come up with? A recurring theme throughout the debate, especially from adviser firms, w...

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