The Financial Conduct Authority (FCA) is set to release its Pure Protection Market Study on Thursday 29 January 2026.
The study, which was launched in August 2024, aims to determine if the market provides fair value for customers. It will examine four key product areas: term assurance, critical illness cover, income protection and whole of life insurance. Initially slated for publication at the end of 2025, the study was delayed on 11 December last year, with the regulator publishing its Summary of Quantitative Output in place of its interim findings. The quantitative report, which surveyed over 14,000 UK consumers, found that 42% held a pure protection product. Life was the most popular policy to ho...
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