IPAW 2025: Diving into business protection

"I don't think there's this huge barrier to entry"

Jaskeet Briah
clock • 4 min read

On day two of the Income Protection Action Week (IPAW) 2025, protection experts discussed business protection, small group schemes and objection handling.

Vicky Churcher, executive director, the Income Protection Task Force (IPTF), said that business protection stands out as a high growth and underrepresented segment as the protection industry continues to evolve. Research from Iress has found that business protection applications in 2024 were up by 147% compared to 2017, outpacing the growth seen in personal income protection (IP). Despite this momentum, Churcher said that business protection still accounts for a "very small fraction" of the total IP sales in the UK. Kicking off the event, a panel discussed the difference in business p...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Cover accessibility and service levels remain stagnant: COVER Summit North 2026

Insurers "need more skin in the game" to expand claims teams

Jaskeet Briah
clock 20 March 2026 • 4 min read
COVER Summit North 2026: In pictures

COVER Summit North 2026: In pictures

Check out our 2026 North event

COVER
clock 20 March 2026 • 1 min read
Regulation and mentality key for protection expansion: COVER Summit North 2026

Regulation and mentality key for protection expansion: COVER Summit North 2026

"There isn’t enough training in all corners of the market"

Jaskeet Briah
clock 19 March 2026 • 4 min read