Provider, Aviva, has updated its MyHealthCounts benefit to help customers better understand their health.
The benefit is available to Healthier Solutions customers, with the updates encouraging customers to complete a series of health-focused actions, including risk assessments, syncing fitness apps and tracking progress in order to earn up to 15% off renewal premiums. Added functionality is available to policies starting or renewing from 14 July, 2025. Lisa Bartlett, head of health propositions. Aviva UK Health, said: "We know that when people are supported in understanding and improving their health, they're more likely to take positive action." The updates include: expanded health r...
To continue reading this article...
Join COVER for free
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.