Product quality outweighs affordability as selling point for protection

The provider surveyed 250 UK financial advisers discussing insurance products with their clients. It found that other selling points for customers included the ability to purchase multiple products from a single insurer (30%), as well as an insurer's claims history (29%). Clients also valued customer service experience over an insurers' brand name or reputation, at 28% and 22%, respectively. The Exeter said the research suggests that consumers are less attracted to brands than the "promise" of personalised service and convenient processes. As for advisers, quality of product ranked th...