BIBA signposting agreement reaches 40,000 customers

Celebrating five years

Cameron Roberts
clock • 2 min read

The British Insurance Brokers’ Association (BIBA) marked the five-year anniversary of its industry signposting agreement for protection insurance for people with pre-existing medical conditions and disabilities.

The voluntary agreement required providers to explain why cover isn't available in all cases of denial. It also mandated that insurers sign post to a firm or service that would be able to help in the case of a medial condition or disability preventing cover. Since the agreement launched in 2020, it has resulted in 41,330 people seeking a specialist provider from BIBA's Find Insurance Service, according to the organisation. Graeme Trudgill, CEO, BIBA said: "Helping customers access the insurance they need is important to us - we've been involved since the very beginning of the agreemen...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read