Demand for protection and health to rise in 2025: The Exeter

Survey from The Exeter

Cameron Roberts
clock • 2 min read

Insurer, The Exeter, has released findings from its survey of the UK insurance advice community which show advisers predict an increase in demand for health insurance, income protection (IP) and life products in 2025.

Of the 250 advisers surveyed, 51% who advise on IP said that demand would rise for the product next year, 31% said that demand would be similar to 2024 and 18% expected demand to drop. Life insurance saw similar positivity, 44% of advisers predicted demand for the product would increase, 37% expected it to remain the same and 19% expected a fall in demand. On the health insurance side, 40% of advisers predicted a rise in consumer demand, 32% thought it would be similar to 2024 and 28% forecasted a dip in demand. The reasons for optimism were dominated by macroeconomic factors, ‘Eco...

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