Demand for protection and health to rise in 2025: The Exeter

Survey from The Exeter

Cameron Roberts
clock • 2 min read

Insurer, The Exeter, has released findings from its survey of the UK insurance advice community which show advisers predict an increase in demand for health insurance, income protection (IP) and life products in 2025.

Of the 250 advisers surveyed, 51% who advise on IP said that demand would rise for the product next year, 31% said that demand would be similar to 2024 and 18% expected demand to drop. Life insurance saw similar positivity, 44% of advisers predicted demand for the product would increase, 37% expected it to remain the same and 19% expected a fall in demand. On the health insurance side, 40% of advisers predicted a rise in consumer demand, 32% thought it would be similar to 2024 and 28% forecasted a dip in demand. The reasons for optimism were dominated by macroeconomic factors, ‘Eco...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New CEO for The Openwork Partnership

New CEO for The Openwork Partnership

Rob Barker takes the role

Jen Frost
clock 13 August 2025 • 1 min read
Stonebridge appoints Tim Miller as COO

Stonebridge appoints Tim Miller as COO

Heads up risk policy and audit

Jaskeet Briah
clock 11 August 2025 • 2 min read
Head off protection objections before they arise

Head off protection objections before they arise

Driving better protection conversations

Toni Smith
clock 05 August 2025 • 3 min read