Demand for protection and health to rise in 2025: The Exeter

Survey from The Exeter

Cameron Roberts
clock • 2 min read

Insurer, The Exeter, has released findings from its survey of the UK insurance advice community which show advisers predict an increase in demand for health insurance, income protection (IP) and life products in 2025.

Of the 250 advisers surveyed, 51% who advise on IP said that demand would rise for the product next year, 31% said that demand would be similar to 2024 and 18% expected demand to drop. Life insurance saw similar positivity, 44% of advisers predicted demand for the product would increase, 37% expected it to remain the same and 19% expected a fall in demand. On the health insurance side, 40% of advisers predicted a rise in consumer demand, 32% thought it would be similar to 2024 and 28% forecasted a dip in demand. The reasons for optimism were dominated by macroeconomic factors, ‘Eco...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2026: Registration open

COVER Customer Care Conference 2026: Registration open

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 26 March 2026 • 1 min read
Loaded premiums: The individual fair value question remains

Loaded premiums: The individual fair value question remains

Response to a COVER interview

Tony Müdd
clock 23 March 2026 • 3 min read
IPTF names 7Advisers cohort for 2026

IPTF names 7Advisers cohort for 2026

Neil Ewing added to the IPTF board

Jaskeet Briah
clock 23 March 2026 • 2 min read