LifeSearch partners with MoneySuperMarket

Co-creation of life insurance service

Cameron Roberts
clock • 2 min read

Adviser firm, LifeSearch, has partnered with price comparison service, MoneySuperMarket, in the creation of its life insurance service, which aims to grow the life insurance market and bring the product to new consumers.

The service includes a ‘Buy Now' experience, which is where LifeSearch has played a role in designing its user experience. The service has launched with HSBC, Legal & General, LV=, QuoteMeHappy, Royal London and Vitality, as its day one panel of insurers. Debbie Kennedy, chief executive officer, LifeSearch, said "At LifeSearch, we're delighted to have extended our long-standing partnership with MoneySuperMarket and help co-create their brand-new life insurance service." The service includes an aggregated list of questions which can lead to a customer getting covered in less than six m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

80% of insurance professionals oppose FCA CPD changes

80% of insurance professionals oppose FCA CPD changes

CII research

Cameron Roberts
clock 03 July 2025 • 1 min read
How shifting UK demographics are changing the protection conversation

How shifting UK demographics are changing the protection conversation

“Advisers must adopt a consultative, personalised approach”

Toni Smith
clock 02 July 2025 • 4 min read
Lee Hartley to step down as Fairstone CEO

Lee Hartley to step down as Fairstone CEO

Replacement to be named in September

Jenna Brown
clock 01 July 2025 • 1 min read