LifeSearch partners with MoneySuperMarket

Co-creation of life insurance service

Cameron Roberts
clock • 2 min read

Adviser firm, LifeSearch, has partnered with price comparison service, MoneySuperMarket, in the creation of its life insurance service, which aims to grow the life insurance market and bring the product to new consumers.

The service includes a ‘Buy Now' experience, which is where LifeSearch has played a role in designing its user experience. The service has launched with HSBC, Legal & General, LV=, QuoteMeHappy, Royal London and Vitality, as its day one panel of insurers. Debbie Kennedy, chief executive officer, LifeSearch, said "At LifeSearch, we're delighted to have extended our long-standing partnership with MoneySuperMarket and help co-create their brand-new life insurance service." The service includes an aggregated list of questions which can lead to a customer getting covered in less than six m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Protection and Health Summit North 2025: Final call to register

COVER Protection and Health Summit North 2025: Final call to register

27 March 2025 – The Park Royal Hotel, Warrington

COVER
clock 18 March 2025 • 1 min read
84% of firms offering protection in house

84% of firms offering protection in house

The Lang Cat data

Cameron Roberts
clock 11 March 2025 • 2 min read
IPTF launches first 7 Claims Stories video

IPTF launches first 7 Claims Stories video

Guiding a client through a storm

Cameron Roberts
clock 10 March 2025 • 1 min read