Guardian launches IP policyholder emails

The emails, which go out to all customers who have a Guardian product, prompt policyholders to check their cover and speak to a financial adviser if their circumstances have changed in the last 12 months. Contacting customers regularly is critical for client engagement according to the provider, who says that it hopes the new policy will "help advisers to have these important protection conversations." Rachael Welsh, head of marketing, Guardian, said: "In these we remind policyholders of the benefits of their policy, such as Premium Waiver which is included as standard, Guaranteed Inc...