Income protection on the rise: ABI

Income protection policy sales hit 247,000 in 2023

Cameron Roberts
clock • 1 min read

The Association of British Insurers (ABI) has released a study into sold protection policies, which shows growth for income protection (IP) and critical illness cover (CIC).

The association states that individual IP policies hit 247,000 last year, a 16% increase compared to 2022. This number is the highest on ABI record, with 97% of the products being sold with advice according to the study. Standalone critical illness also saw a rise up to 75,700 policies sold, showing a 7% rise year-on-year. Yvonne Braun, director of policy, long term savings, health and protection, ABI, said: "Financial resilience – the ability to withstand a financial shock – is a hugely important issue. "It's encouraging to see that so many people recognise that income protection ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read