Top three places consumers consider CIC are all online sources: CIExpert

Half of consumers don't know if advisers charge for advice

Jaskeet Briah
clock • 3 min read

Over one third (37%) of consumers would not consider using an adviser for critical illness cover (CIC), CIExpert has found.

CIExpert has launched its new Critical Thinking report today (8 February) which surveyed 5,000 consumers and analysed by generation, alongside insights from over 300 advisers into the UK CIC market. According to the research, the top three places consumers would go to if considering taking out or reviewing an existing CIC policy were all online sources: an online comparison service (26%), a search engine such as Google (26%) or online to a consumer group (24%). The least common places consumers would go to were social media (5%), a respondent's mortgage broker (8%) and to friends or c...

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