Top three places consumers consider CIC are all online sources: CIExpert

Half of consumers don't know if advisers charge for advice

Jaskeet Briah
clock • 3 min read

Over one third (37%) of consumers would not consider using an adviser for critical illness cover (CIC), CIExpert has found.

CIExpert has launched its new Critical Thinking report today (8 February) which surveyed 5,000 consumers and analysed by generation, alongside insights from over 300 advisers into the UK CIC market. According to the research, the top three places consumers would go to if considering taking out or reviewing an existing CIC policy were all online sources: an online comparison service (26%), a search engine such as Google (26%) or online to a consumer group (24%). The least common places consumers would go to were social media (5%), a respondent's mortgage broker (8%) and to friends or c...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Critical Illness

The importance of care

The importance of care

Value-added services for Cancer survivors

Alan Lakey
clock 10 July 2024 • 3 min read
Guardian paid out £15m in 2023

Guardian paid out £15m in 2023

Provider’s first claims statistics

Cameron Roberts
clock 26 June 2024 • 2 min read
Guardian ups additional payments for CIC

Guardian ups additional payments for CIC

Percentage payable increases to 50%

Jaskeet Briah
clock 17 June 2024 • 2 min read