British Friendly reports 72% increase in use of healthcare services following campaign

A 10-week member email campaign ran between August and October highlighting British Friendly's benefits, and a total of 199 virtual GP appointments were made using the app during this time, with the average appointment secured within four hours. Skin problems such as moles, joint problems and children's health were cited as the most common reasons for wanting a GP appointment, and prescriptions were issued in 8.6% of cases. Referrals to specialists were made on 7.1% of occasions. Approximately 10.7% of users were children under the age of 16, while 35% of users engaged with a virtual ...