Health and wellbeing support important recruitment tool for two in three

Towergate Health & Protection research shows

Jaskeet Briah
clock • 1 min read

Two thirds of employers (66%) stated that the health and wellbeing support they offered has played an important role in the recruitment and retention of staff, according to research by Towergate Health & Protection.

Research among 500 HR decision makers found that the way employers supported the health and wellbeing of their staff was a key reason employees stayed with the company (37%), while 28% detailed it was a key reason people chose to join the business. Specifically, 29% of employers said they were able to use specific health and wellbeing support to target the recruitment of particular demographics to recruit and retain the "right staff", Towergate detailed. Meanwhile, nearly one quarter (23%) of employers did not offer enough health and wellbeing support, which Towergate said impacts the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Half of adults feel financially unprepared for key life events

Half of adults feel financially unprepared for key life events

Most pronounced among those aged 45-54

Sophia Panayi
clock 28 September 2026 • 2 min read
Certua Life partners with employee benefits platform

Certua Life partners with employee benefits platform

Heka partnership

Cameron Roberts
clock 07 September 2026 • 2 min read
New multinational benefits leader for Howden Employee Benefits

New multinational benefits leader for Howden Employee Benefits

Hannah Proctor takes the role

Cameron Roberts
clock 03 September 2026 • 1 min read