Only one third of adults would look to an adviser to discuss finances: LV=

Most would use consumer finance websites

Jaskeet Briah
clock • 2 min read

Consumers are more likely to seek financial guidance online than speak to an adviser, according to new research from LV=.

LV= surveyed 4,000 adults as part of its Wealth and Wellbeing Research Programme and found that 43% would use consumer finance websites such as MoneySavingExpert for financial advice, compared to 38% who would speak to an adviser, while 29% would turn to family and friends. Young adults aged 18-34 and parents with young children were more likely than other groups to be open to using websites such as YouTube and social media channels for financial advice. Those with a high household income were also more likely to use online sources and social media, LV= found. For respondents who w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New CTO for SBG

New CTO for SBG

Shane Wright takes the role

Cameron Roberts
clock 25 November 2025 • 1 min read
The Right Mortgage and Protection Network adds protection aid for advisers

The Right Mortgage and Protection Network adds protection aid for advisers

The Shortfall Needs Analysis Calculator

Jaskeet Briah
clock 21 November 2025 • 2 min read
A direct comparison

A direct comparison

Why advisers need to be in the know on D2C plans

Alan Lakey
clock 17 November 2025 • 3 min read