Direct Line Group appoints Adam Winslow as Group CEO

Currently CEO of Aviva UK and Ireland general insurance

Jaskeet Briah
clock • 2 min read

Direct Line Group has announced the appointment of Adam Winslow as its group chief executive officer, subject to regulatory approval.

Currently the chief executive of Aviva UK and Ireland General Insurance, Winslow is expected to step into the new role in the first quarter of 2024, taking over from acting chief executive Jon Greenwood. Winslow has led Aviva's UK and Ireland general insurance business since May 2021, during which time he developed a strategy for both personal and commercial lines which has delivered market share expansion and improved profitability, Direct Line detailed. Prior to Aviva, he was chief executive of global life at AIG Life and Retirement (now Corebridge), and held a number of general ins...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Third of adults are not confident on coping with financial shocks

Third of adults are not confident on coping with financial shocks

The Exeter research findings

Jaskeet Briah
clock 24 June 2026 • 2 min read
Beagle Street enters intermediary market

Beagle Street enters intermediary market

Life and CI

Cameron Roberts
clock 19 June 2026 • 3 min read
CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read