MetLife launches new UK branding

The 'For Every Moment, there's MetLife' branding was designed to "better resonate" with customers and advisers while remaining aligned with its global purpose, the insurer detailed. The branding communicates the insurer's customer focus, knowledge and understanding in a way that is "perfectly suited to the UK", MetLife noted. MetLife developed the branding after conducting research with advisers, customers and colleagues on UK customer needs and wants from their protection partner, what MetLife means to them and their views on the support that the insurer provides. Dominic Grinstea...