Making documents and information easier to understand, more inclusive and accessible is “significant” for a brand's relationship with consumers, according to Sara Rayment, founder of Inkling Legal Design.
Taking part in Protection Review's ProtectX7 conference today (29 June), Rayment said regulators, specifically in financial services, are becoming less tolerant of legal information being incomprehensible for customers, as they don't understand the burden and risks of purchasing a product. "The law wasn't designed for people to understand it," Rayment explained. "In fact, if you're in a country that's based on the Westminster system, legal systems have been designed to be inaccessible, expensive, bureaucratic and difficult to understand. "In this day and age, with the technology that ...
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