Pivotal Growth snaps up Embrace Financial Services

"Better placed to increase the value of Embrace"

Jaskeet Briah
clock • 1 min read

Pivotal Growth has acquired mortgage and protection advice firm Embrace Financial Services from LSL Property Services for a consideration of up to £10 million.

Embrace provides mortgage and protection advice to estate agency introduced customers, including LSL's franchised and owned estate agency branches. The protection advice offered includes life and critical illness cover, income protection and family income benefit. The initial proceeds of the sale will be used to support LSL's growth plans and to further "simplify" the group. By offloading the business, LSL will instead focus on its financial services activity on business-to-business services through its PRIMIS network. Additionally, the acquisition will "significantly" increase the...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

New CEO for The Openwork Partnership

New CEO for The Openwork Partnership

Rob Barker takes the role

Jen Frost
clock 13 August 2025 • 1 min read
Stonebridge appoints Tim Miller as COO

Stonebridge appoints Tim Miller as COO

Heads up risk policy and audit

Jaskeet Briah
clock 11 August 2025 • 2 min read
Head off protection objections before they arise

Head off protection objections before they arise

Driving better protection conversations

Toni Smith
clock 05 August 2025 • 3 min read