Pivotal Growth snaps up Embrace Financial Services

"Better placed to increase the value of Embrace"

Jaskeet Briah
clock • 1 min read

Pivotal Growth has acquired mortgage and protection advice firm Embrace Financial Services from LSL Property Services for a consideration of up to £10 million.

Embrace provides mortgage and protection advice to estate agency introduced customers, including LSL's franchised and owned estate agency branches. The protection advice offered includes life and critical illness cover, income protection and family income benefit. The initial proceeds of the sale will be used to support LSL's growth plans and to further "simplify" the group. By offloading the business, LSL will instead focus on its financial services activity on business-to-business services through its PRIMIS network. Additionally, the acquisition will "significantly" increase the...

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