ABI produces consumer communications guide

In conjunction with Fairer Finance

John Brazier
clock • 2 min read

The Association of British Insurers (ABI) has published a guide for insurance providers focusing on how to improve communications with consumers.

In conjunction with the Fairer Finance research foundation, the guide follows research that found being kept waiting on the phone topped consumer complaints when dealing with insurance firms. The research, conducted by Yonder Consulting among 2,000 UK adults, explored consumer experiences with government departments, local authorities, energy suppliers, insurers, banks, mobile phone networks, broadband providers, online retailers and supermarkets. It found two thirds (64%) of adults cited phone waiting times within their top three complaints, followed by automated phone systems (46%) ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Aviva updates high value protection proposition

Aviva updates high value protection proposition

Rising demand for IHT planning

Cameron Roberts
clock 24 August 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 19 August 2026 • 4 min read
UK households unprepared for financial setbacks: Royal London

UK households unprepared for financial setbacks: Royal London

Nation ‘economically exposed’

Cameron Roberts
clock 17 August 2026 • 2 min read