The 25 Champions of Protection: Kathryn Knowles

“I've helped to influence the way the industry sees people with mental health”

Hemma Visavadia
clock • 3 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Kathryn Knowles is the managing director of Cura Financial Services. She is a specialist insurance adviser working within the personal, business and group life insurance, critical illness cover and income protection sector. Kathryn is known for her ability to humanise protection conversations, bringing empathy to conversations with clients, where sensitive matters are being discussed. She also produces videos and a podcast that are used within the insurance sector, by charities and the general public, as a way to educate about ways to access insurance and to challenge mindsets. What i...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read