Aviva pledges £9M to Citizens Advice and the Money Advice Trust

Support for consumer financial help charities

Hemma Visavadia
clock • 1 min read

Aviva has pledged to donate a total of £9 million to its new partnership charities, Citizens Advice and the Money Advice Trust’s Business Debtline service over the next two years to help customers with the cost of living crisis.

Citizens Advice will receive £7 million, while the Money Advice Trust is set to receive £2 million from the insurer to help people better cope with their financial situations. Through the donation an additional 50 new Citizens Advice advisers will be put in place to help support people across phone lines, webchat and in community settings, targeting more people who may not have access to support. Citizens Advice will also have access to a team of Business Debtline advisers who help self-employed people and small business owners take charge of their financial situations for free. Am...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

COVER Customer Care Awards 2026: Winners revealed

COVER Customer Care Awards 2026: Winners revealed

Recognising providers in protection and health

COVER
clock 02 July 2026 • 1 min read
ABI adds two board members

ABI adds two board members

Jim Islam and Pretty Sagoo join

Cameron Roberts
clock 30 June 2026 • 1 min read
Protection insurers paid out £7.84bn in 2025

Protection insurers paid out £7.84bn in 2025

ABI and GRiD data

Jaskeet Briah
clock 29 June 2026 • 2 min read