Aviva pledges £9M to Citizens Advice and the Money Advice Trust

Support for consumer financial help charities

Hemma Visavadia
clock • 1 min read

Aviva has pledged to donate a total of £9 million to its new partnership charities, Citizens Advice and the Money Advice Trust’s Business Debtline service over the next two years to help customers with the cost of living crisis.

Citizens Advice will receive £7 million, while the Money Advice Trust is set to receive £2 million from the insurer to help people better cope with their financial situations. Through the donation an additional 50 new Citizens Advice advisers will be put in place to help support people across phone lines, webchat and in community settings, targeting more people who may not have access to support. Citizens Advice will also have access to a team of Business Debtline advisers who help self-employed people and small business owners take charge of their financial situations for free. Am...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Benenden Health names chief commercial officer

Benenden Health names chief commercial officer

Andy McClure takes the role

Jaskeet Briah
clock 18 June 2025 • 2 min read
Aviva obtains approval for Direct Line acquisition

Aviva obtains approval for Direct Line acquisition

Takeover expected to complete in July

Jaskeet Briah
clock 17 June 2025 • 1 min read
The Exeter adds Real Life to UnderwriteMe platform

The Exeter adds Real Life to UnderwriteMe platform

Access to fully underwritten quotes

Jaskeet Briah
clock 17 June 2025 • 1 min read